Flipkart's 'BigOnFlipkart' campaign will be coming to light as the e-commerce giant is set to make announcements around it today at 12 noon. Under the campaign, Flipkart is expected to announce an all-new smartphone in an exclusive partnership with a technology firm. In addition, the e-commerce player is also expected to announce a new value-added service for its users. Flipkart will be live-streaming its launch event as well.
On a video posted under the 'BigOnFlipkart' campaign, Flipkart CEO Kalyan Krishnamurthy can be seen teasing about two big announcements by the company soon. The video also confirms that one of the announcements will revolve around a smartphone launch. Flipkart is expected to collaborate with an existing smartphone manufacturer for this announcement and may launch its smartphones under Flipkart's own banner.
On a video posted under the 'BigOnFlipkart' campaign, Flipkart CEO Kalyan Krishnamurthy can be seen teasing about two big announcements by the company soon. The video also confirms that one of the announcements will revolve around a smartphone launch. Flipkart is expected to collaborate with an existing smartphone manufacturer for this announcement and may launch its smartphones under Flipkart's own banner.